Pamela Smit

About this Speaker

If it’s impact, sustainability and purpose-driven things you’re after, Pamela will light up your fire and make you do a little happy dance.

In 2020, she co-founded The Green Sprint together with Minou and is on a mission to accelerate the transition towards a sustainable, circular and inclusive economy, where businesses are a force for good.

Previously, Pamela worked in various roles in marketing, CX, communication and project management for 10 years. After travelling the world, she changed course to help organisations take action on sustainability by consulting and facilitating strategy and innovation; to develop products, services, processes and business models that are sustainable by design.

Pamela draws from Design Thinking, Lean and the Design Sprint format and combines it with insights from systems thinking, circular economy principles, sustainability frameworks and lots of other methodologies and cool stuff.

She loves watching sunsets on the beach and does quite a few happy dances herself too. :)